EFFECT launching new Brand Identity System

On April 20, 2013, the official launching ceremony of EFFECT's new brand identity system took place in Vien Dong Building, Hoang Cau, Hanoi, which was considered a significant milestone towards the a new stage of strong and stable development of the company.

Over 15 years of development, EFFECT has been well-known as an effective tool in the management of companies of different sizes and business models. EFFECT’s new brand identity system is developed based on several factors: inheriting and promoting the traditional values ​​of the company, creating innovative values for a period of booming development. EFFECT’s new brand identity system carries distintive features and delivers the core values: solidarity, creativity, and constant innovation.

EFFECT - is effective. EFFECT desires to bring efficiency to customers. The E letter is stylized into the Yin - Yang circle: the two basic elements of yin and yang is the harmony in the constantly changing universe: "Everything is born from yin and yang" - Information Technology’s development also comes from two numbers 0 and 1: "Science is derived from 0-1" – it is from the two factors: assets and liabilities that combine to create the complex financial accounting system. Along with the philosophy of the two basic factors, the non-stop creativity of each individual can create the best solutions for each client. "The efficiency is produced by EFFECT".

The slogan of the brandname is: “IDEAS & SOLUTIONS”, which means EFFECT is meant to be the place to break the boundaries of human beings’ potential to create good ideas and by realizing them into the best solutions through software products and consulting support services. It also expresses the philosophy of the “Cause –Effect” law: Taking the human factor as the root of development (cause) and get the best solutions (Effect). This represents the commitment to give customers the flexibility and ability to meet the needs of customers, ready to accompany clients on the road and thriving business.

Mr. Ho Ngoc Thanh - CEO of EFFECT Software Corporation said: "With the new brand image, EFFECT expresses the company’s strategic vision of becoming the leading provider of management accounting software and ERP software in Vietnam. EFFECT has taken firm steps with clear planning to gradually reach that goal. By exploiting the best out of the creative ideas to transform into intelligent and flexible management solutions, EFFECT is confident that we will optimize the values of technology to meet the the most complex administration needs, and reach the highest expectations of businesses."

On the occasion of launching new brand identity, EFFECT- with the aim of giving a helping hand to Vietnamese business community, especially in the difficult period of the international and domestic economy- has decided to launch one version of accounting software for small and medium businesses that is completely free and unlimited of records - EFFECT Standard. All versions of EFFECT-Small that have been previously installed can be fully transferred into EFFECT Standard easily. Simultaneously, EFFECT 5.0 for medium and large enterprises was also released with new features such as: easier to use, friendlier interface, more intelligent, increased speed to access internet and local network as well as the processing speed of the system report with large data ...