5/2013
On April 20, 2013, the official launching ceremony of EFFECT's new brand identity system took place in Vien Dong Building, Hoang Cau, Hanoi, which is considered a significant milestone towards the a new stage of strong and stable development of the company.
Over 15 years of development, EFFECT has been well-known as an effective tool in the management of companies of different sizes and business models. EFFECT’s new brand identity system is developed based on several factors: inheriting and promoting the traditional values of the company, creating innovative values for a period of booming development. EFFECT’s new brand identity system carries distintive features and delivers the core values: solidarity, creativity, and constant innovation.